Thursday, August 28, 2008

One Rich Cookie

Now, we know that the haute parenting magazine Cookie isn't meant for us. We don't usually recognize the celebrities or the Manhattan boutiques they tend to profile. But, we always thought it was an interesting window into a world where style is all that matters and no one ever has a poopie diaper. We sometimes even found interesting products within its tony pages.

But the September 2008 issue made us think maybe this is written for people we will never even meet. People who own, say, 8 houses. Inside the cover, the first four pages are dedicated to Ralph Lauren spreads featuring kids in knit Polo sweaters who look as if they can sense the unfashionable shoes we're both wearing and are slightly put off by them.

Next we have a two page spread by DKNY featuring tweens who look like they're on their way to a Cosmo photo shoot. If that's too flashy for your taste, the next two pages by Lord & Taylor offer a lifestyle of casual blue-blooded elegance. After that we have a spread featuring a vision of tween love by Guess.

So who is this magazine for? The next page makes it clear with a Citi ad featuring a multi-million dollar home on the coast of Maine with a palm tree planted outside. Using his Citi Card, Dad helped smooth the move to Maine for his daughters by relocating a palm tree "roots and all...Now we have a little bit of Palm Beach right off the coast of Portland." Thanks, Dad!

Then, we're briefly back to reality with a full page ad for Prada reminiscent of Jackie O. But, we're soon off again with a photoshopped ad for "Adventures by Disney", where you'll see "What most ordinary tourists never see..from exploring the Galapagos with a naturalist to hiking with huskies through the Alps." Sounds nice. Then...a Gucci ad.

We've always argued that it's worth spending more to get quality stuff for your kids that's ethically made. But, we're still just a couple of middle class midwesterners. After all, what kids need most is your time, not your money. Our cookie, it seems, is granola. Enjoy!
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