For Immediate Release
September 28, 2015
Mischief Toy Store to Open October 1 in Saint Paul
Mischief is coming to St. Paul! Created by Millie Adelsheim and Dan Marshall, Mischief Toy Store will focus on older kids, teens, and young adults with a diverse selection of games, art supplies, pop culture and anime gifts, outdoor adventure gear, jewelry, and kinetic toys.
“Our goal is to find toys that challenge people, make them think, create, learn a new skill, or get into a bit of trouble,” Dan said. “We want kids and teens to unplug a bit and use their creativity to change the world”.
“In an era of standardized tests and zero-tolerance policies,” Millie added, “we need a bit more mischief.”
Millie and Dan closed their previous store, Peapods Natural Toys & Baby Care, this past June after 16 years. “Our kids have grown up,” Millie said. “They're not babies anymore. We wanted to reinvent our family business to reflect who we are today.” Although longtime fans of Peapods may recognize some favorites, “It’ll be a completely different store.”
After closing Peapods, Millie and Dan took several weeks to decide what to do next. “We realized we really love running a toy store,” Millie said. “We love building community and introducing people to our favorite toys.”
“Now that our children are teens,” Dan added, “we’ve discovered how hard it is to find great toys for older kids. Most toy stores nowadays only cater to younger children. We think that big kids and teens deserve better than iTunes gift cards for their birthdays.”
Millie and Dan’s four kids have been closely involved in planning, building, and choosing products for Mischief. Their daughter Abigail, a student at Hamline University, manages Mischief’s Tumblr feed and will be working at the store.
818 Grand Ave, St. Paul